An appealing website for a new business with a unique product, and quickly!
Baltimore Hot Yoga & Wellness (formerly Bikram Yoga Mid Atlantic) was a mere six weeks from opening when their website designer disappeared, leaving them at square one with no website and owners who needed to devote every free moment to literally building their business. Although yoga is very popular in Baltimore, this style of yoga was new to the studio’s neighborhood, and required a web presence that would showcase the studio as well as the style of yoga itself, and do it all in about six weeks.
PurpleHat Designs took on the design of the website, editing some existing content, creating new content, and ensuring that the website progressed at the same pace as the physical site. When the website and the business launched in September 2012, visitors found a website that matched the physical site in style and feel, and had a wealth of information about the yoga that was now available in their neighborhood.
The site was fully redesigned in 2016 when the studio rebranded as Baltimore Hot Yoga & Wellness. Since then, the site has undergone multiple expansions and additions as the business has grown, including incorporating their Facebook presence, highlighting their stellar google reviews, and adding easily updated staff pages, schedule pages, and pages for additional offerings.