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Everything I’ve read says that having my phone number and address on my website is crucial, but my business is in my home and I don’t want this information public. What should I do?
The wisdom, generally, is that you should have your physical address, phone number, and email address prominently displayed on your website. There are a couple of reasons for this. First, search engines can match the address you have listed on your site against business listing on google and other search engines, and use this information to match your website to local search queries. Just as importantly, the inclusion of this information lends legitimacy to your business and makes it easy for customers to contact you with inquiries.
There are exceptions to every rule, though, and working from a home address is one of them. Fortunately, many business listings have an alternative to listing your address. On google business for example, you can select “I deliver goods and services to my customers at their locations” under the address section, and enter your service area. Just make sure that your website contains a clear, easy way for your customers to contact you. Your geography is still vital and should be mentioned in your content wherever possible, so that people in your region can find you. Good keyword research and customer knowledge can guide where and how to place your geography in your content.
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